Paid Search Manager
Stevens Point, WI, United States
- Marketing
- Full-time
- paid search manager
- SEM
- digital marketing
The Paid Search Manager is responsible for planning, executing, and optimizing SEM and targeted email campaigns to drive customer acquisition and sales growth using data-driven insights. This role involves managing budgets, analyzing performance metrics, conducting A/B testing, and collaborating cross-functionally to enhance campaign effectiveness. The position requires expertise in digital marketing platforms and analytics tools, with a focus on ROI and alignment with corporate objectives in a hybrid work environment.
This position works within Sentry's hybrid work model and is eligible to work out of our Stevens Point, WI, Madison, WI or Nashville, TN office locations. As an Acquisition Media Manager, you will lead the planning execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI.
What You'll Do
In this role, you will:
- Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives.
- Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance.
- Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates.
- Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI).
- Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth.
- Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy.
- Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics.
- Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations.
- Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness.
What it Takes
- Bachelors Degree in Marketing, Business, or related field, or equivalent work experience.
- Minimum of 5 years related work experience.
- Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio.
- Strong analytical mindset with ability to interpret data and optimize performance.
- Excellent leadership, communication, and collaboration skills.
- Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot.
- Familiarity with attribution platforms (e.g., Neustar, Visual IQ).
- Experience integrating SEM with CRM and audience targeting solutions.
- Familiarity with regulated industries such as insurance or financial services.
What You'll Receive
At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.
- Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
- As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
- Meal Subsidy available for associates who report to an office.
- 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
- Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
- Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.
- Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
- Well-being and Employee Assistance programs.
- Sentry Foundation gift matching program to encourage charitable giving.
About Sentry
We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.
Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.
Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.
Get ready to own your future at Sentry. Opportunities await!
Talent Acquisition Specialist
Thank you for your interest in Sentry!
Katelynne Rivera
Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
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