Walser Lamborghini Minneapolis - Marketing Manager
4401 American Blvd Suite 300, Bloomington, Minnesota 55437
- Marketing
- Full-time
- luxury brand marketing
- event planning
- digital marketing
The Marketing Manager at Walser Lamborghini Minneapolis is responsible for planning and executing luxury brand activations, private events, and digital marketing strategies to enhance brand presence and customer engagement. The role includes managing event logistics, social media content, digital assets, budget oversight, and reporting to leadership. This position requires 3–6 years of marketing experience with strong skills in event planning, digital marketing, and brand management within an automotive dealership group.
For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.
We lead with innovation, technology, and a promise to deliver an exceptional experience every time.
- And your work here matters: a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.
At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.
Compensation: $70,000-$80,000/year
What You’ll Do:
Brand Experience & Activation
- Plan, coordinate, and execute high-end brand activations, private events, and curated experiences.
- Ensure every touchpoint reflects luxury, exclusivity, and concierge-level service.
- Collaborate with sales leadership to personalize experiences for VIP prospects.
Event Strategy, Execution & Reporting
- Create annual and quarterly activation calendars aligned to brand strategy.
- Manage event logistics, RSVPs, partnerships, vendors, branding, staffing, post-event follow-ups, and content capture.
- Measure and present outcomes (connections made, leads nurtured, development opportunities).
Digital Presence & Content
- Elevate brand presence across website, directory profiles, and social channels.
- Develop high-end content (video, photography, reels) to use across digital assets.
Social Media Strategy & Execution
- Own platform strategy, content planning, cadence, and community engagement.
- Showcase branded experiences, new arrivals, events, owner stories, and aspirational visuals.
Reporting, Planning & Strategic Communication
- Provide monthly reporting on digital performance, events, exposure, opportunities, and next steps.
- Maintain proactive planning calendars for content, events, product allocation cycles, and launch opportunities.
- Present strategic recommendations to leadership.
Budget Management & Co-op Tracking
- Monitor and document eligible marketing activities for co-op reimbursement; ensure submissions are accurate, compliant, and completed within required timelines.
- Forecast upcoming costs for events, partnerships, digital campaigns, and content production to support proactive planning.
- Regularly evaluate spend effectiveness and adjust investments toward initiatives that deliver the strongest brand value, visibility, and relationship-building impact.
- All other duties, tasks and/or projects as assigned
- Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded
What You Bring:
- Bachelor’s degree or equivalent work experience
- 3–6 years of marketing experience, with demonstrated background in event planning, brand activation, digital marketing.
- Hands-on experience managing brand social media, website content, and digital assets.
- Knowledge base in Excel, other Microsoft products, database usage, and CRMs
What’s In It For You?
- Medical, Dental, Vision coverage & HSA/FSA (Includes Blue Cross Blue Shield coverage)
- Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away
- Career Growth & Opportunity for Advancement
We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
- Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
- Comprehensive Health Benefits: Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
- Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
- Paid Clothing Program: Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
- Employee Discounts: Enjoy exclusive employee discounts across products and services.
- Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
- Community Involvement
Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
- Employee Assistance Program (EAP) – Support for personal and professional challenges
- Referral Program – Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.




