Job Reference Number: 36466
Employment Type: Full-Time, Hybrid 
Segment: Education
Brand: Elior-Collegiate-Dining
Location: Minneapolis, Minnesota (US-MN) 

Job Title: Lead Marketing Manager (School)

 

The Role at a glance:

We are looking for a Lead Marketing Manager to lead our School Dining Vertical (NSLP / Public / Charter) and work in a remote capacity. As the Lead Marketing Manager, you support our operations team developing participation, engagement, communication branding and strategies to elevate the consumer experience & generate revenue. You evaluate key client marketing plans/materials relative to effectiveness, ROI, and provide recommendations for improved efficiencies/changes. Serve as liaison between Elior Education and (School) to ensure strategic alignment in marketing communications and collateral.  Assist business unit(s)/segment(s) and leadership with growth & account retention efforts.  
What you'll be doing:
•    Be the strategic leader in the School Dining vertical to create a yearly strategic marketing and communication plan focusing on participation drivers, revenue generators, digital presence, customer satisfaction, communication tools and evaluating programs. 
•    Evaluate and create strategic day part marketing plans. (Breakfast / Snack / Lunch / Dinner)
•    Public vs. Charter
•    Support our operations teams by helping to create the consumer experience, retention, and growth opportunities.   
•    Evaluate key client marketing plans/materials relative to effectiveness and/or ROI and provide recommendations for improved efficiencies/changes and guest satisfaction/engagement. 
•    Contribute to the new site opening process by leading the marketing and communication plan of the implementation process and providing thought leadership over the consumer experience elements.  
•    Support Business Development in creating marketing / communication plans for proposal content, in-unit examples, presentations and case studies. 
•    Measuring and tracking marketing initiatives, programs and promotions executed in field. 
•    Partner with the creative team supporting development of marketing collateral. These include calendars, menus, digital signage, newsletters, case studies, presentations, in-unit brands, concepts and programs, and other communications. 
•    Partner with operations to successfully open new accounts with the appropriate marketing plan, collateral, signage, promotional calendar, surveys/comment cards and support. 
•    Collaborate with other Lead Marketing Managers to develop and execute marketing and merchandising tools that promote customer and client satisfaction, increase revenue, and improve profitability.  
•    Review changes in the marketplace and industry, serve as thought leader applying learnings to marketing plan(s) accordingly.

 

 

What we're looking for:
Must-haves: 
•    Minimum of 4-5 years’ work in a field marketing,  
•    Knowledge of NSLP contracts
•    Experience with Microsoft Office products (Word, Excel, PowerPoint).  
•    Bachelor's Degree (Marketing or related field) or equivalent work experience. 
•    Must be able to travel 50% - 70%. 
•    Ability to think strategically and operate autonomously. 
•    Ability to multi-task managing competing demands and deadlines. 
 
Nice-to-haves: 
•    Adobe Creative Suite experience 
•    Digital Media / Web 
•    Experience in food service or related industry.

 

Compensation: Starting at $70,000/year based on experience

Where you'll be working:
NYC / Pittsburgh / Philadelphia / Chicago / Minneapolis / Atlanta / Dallas 

 

Benefits:

Medical (FT Employees)
Dental
Vision
Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity
Discount Program
Commuter Benefits (Parking and Transit) 
EAP
401k
Sick Time
Holiday Pay (9 paid holidays)
Tuition Reimbursement (FT Employees)
Paid Time Off 

About Elior Collegiate:

Elior Collegiate Dining is rewriting the rules of campus dining, serving up bold flavors, fresh ideas, and high-impact experiences that fuel student life. We partner with forward-thinking colleges and universities to create vibrant, customized dining programs that spark connection, celebrate culture, and make food a defining part of the college journey.

About Elior-North America:

Elior North America is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We are committed to diversity and encourage applications from people of all backgrounds and abilities. We take pride in supporting the development of our employees and their skills at all levels and in fostering an environment of growth.

At Elior North America, we are committed to offering growth and advancement opportunities for all of our employees. The valuable skills and experience you’ve gained with Elior will propel you further in your career, whether with our corporate office or one of our brand segments.

Disclaimer: This job description can be revised  by management as needed.