About the Role & Team:
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, brands, and characters to families and fans around the world. From toys to apparel, books to games, our renowned brands including Disney, Pixar, Marvel, Star Wars, 20th Century Fox, and National Geographic, make us a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Senior Manager, Marketing Strategy with the DCP North America Consumer Marketing Team, you will help lead multi-year, go-to-market strategies and execution of communication plans across a variety of product categories and franchises – specifically focused on the Mickey & Friends and Classics portfolio (e.g. Stitch, Winnie the Pooh). You’ll develop compelling marketing programs and work with internal Cast Members, external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement and commercial teams. You will be responsible for leading a team of marketing strategists to provide strategic input, build, shape, and implement integrated communication plans, evaluate creative, and monitor and analyze campaign performance as part of a dynamic marketing team.
This position will report to the Director, Marketing Strategy.
This is a Full-Time role
What You Will Do:
Develop and deliver integrated marketing strategies that drive business results, combining brand storytelling, consumer insight, and commercial objectives across priority franchises.
Lead the North America marketing planning process, ensuring clear strategies, aligned milestones, and seamless coordination across creative, commercial, and franchise partners.
Partner cross-functionally with commercial, retail, and franchise teams to translate business priorities into impactful go-to-market programs that connect with consumers across touch points.
Guide campaign development from brief through execution, ensuring creative ideas ladder back to strategy, deliver on objectives, and are optimized across digital, social, experiential, and retail channels.
Champion consumer insight and market intelligence, using research and trend analysis to inform creative briefs, marketing narratives, and channel strategy.
Lead a team of marketing strategists, providing clarity, feedback, and development opportunities to elevate thinking and execution.
Manage budgets and resources with intention, ensuring investments align to priorities and deliver measurable impact.
Collaborate closely with Marketing Strategy leadership to ensure consistency in message, voice, and franchise positioning across audiences and campaigns.
Stay ahead of emerging marketing trends, technologies, and retail innovations to evolve how Disney engages fans and shoppers.
Required Qualifications & Skills:
8+ years of experience, ideally in Marketing, brand management, or integrated campaign development.
Proven ability to balance creative storytelling with commercial performance.
Experience leading cross-functional teams and managing complex marketing programs.
Strong understanding of digital, social, and experiential marketing channels.
Clear, persuasive communicator who can influence across levels and functions.
Analytical thinker with strong problem-solving and prioritization skills.
Highly organized with the ability to manage multiple initiatives in a fast-paced environment.
Collaborative mindset with a passion for teamwork and shared success.
A proactive, curious marketer who thrives in dynamic, evolving contexts.
Demonstrated genuine passion for Disney IP, culture, fashion, and trends.
Required Education:
Preferred Education:
Additional Information:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in Glendale, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
