Vice President of New Business Development

SPAR is seeking a dynamic and strategic Vice President of New Business Development to lead the commercial growth of our U.S. business. This executive will architect and execute a high-performing, outbound-driven sales engine that generates new revenue and secures long-term partnerships across retail, CPG, and emerging markets.

If you excel at building pipelines from the ground up, crafting high-impact presentations, and closing enterprise-level opportunities—while collaborating across a fast-moving organization, this is a high-visibility role where you will make a measurable impact.

Things to Consider

• Competitive Pay – based on experience
• Benefits – Medical, Dental, Vision, Life Insurance
• 401(k) with Roth option
• Generous Paid Time Off
• Career Development & Training
• Tuition Reimbursement
• Location: Charlotte, NC - Ability to travel up to 30%, based on business needs

About the Role

This is a high-impact, executive-level role where you will shape growth strategy, influence national partnerships, and develop innovative, tech-enabled retail solutions. You’ll collaborate with high-performing teams and lead initiatives that directly accelerate SPAR’s market expansion.

Key Responsibilities:

• Develop and execute a structured outbound strategy targeting CPG, retail, and high-growth verticals nationwide.
• Build high-quality prospect lists using industry intelligence, networks, events, and advanced prospecting technology.
• Drive consistent outreach rhythms (calls, sequences, LinkedIn, events, and executive networking).
• Own U.S. new business revenue targets, ensuring quality and velocity of pipeline generation.
• Lead discovery, solution design, pricing, proposal development, and negotiations.
• Partner with Operations, Finance, Technology, and Marketing to validate the feasibility and accuracy of proposals.
• Create polished, executive-ready PowerPoint presentations with mastery in deck structure, formatting, layout, and visual storytelling.
• Align outbound campaigns, messaging, and lead-generation activities with Marketing.
• Contribute thought leadership to SPAR’s long-term U.S. growth strategy.

Qualifications:

• Bachelor’s degree required (equivalent experience may be considered).
• 10+ years of B2B sales leadership in CPG, retail services, merchandising, 3PL, or outsourced field operations.
• Exceptional PowerPoint and presentation design expertise (advanced proficiency required).
• Strong communication, writing, and public-speaking skills.
• Proficiency in Excel, Word, and CRM systems (HubSpot, Salesforce, or similar).
• Proven ability to lead complex enterprise sales cycles involving multiple stakeholders.
• Hunter mentality with strong command of prospecting tools, online research platforms, and sales enablement technology.
• Strong negotiation, problem-solving, and cross-functional collaboration skills.
• Demonstrated success building outbound sales functions and closing enterprise-level accounts.
• Experience leading RFP responses and developing executive-quality proposals.

Apply today and take the next step in your career with SPAR. We want leaders ready to help shape what’s next.

SPAR has more than 50 years of experience in retail and consumer goods, serving some of the world’s best companies.  We offer end-to-end services to make sure our clients’ products are available and presented in the most compelling way.  We focus on our client’s return on investment (ROI) by applying our unique software solutions, experienced resources and a passion for results.

SPAR provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SPAR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SPAR expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SPAR’s employees to perform their job duties may result in discipline up to and including discharge.