Join our dynamic marketing team as a Global Product Content Lead, where you will drive impactful marketing strategies and collaborate with innovative professionals worldwide. This role offers the opportunity to develop and execute comprehensive content plans, ensuring alignment with marketing strategies and engaging customers effectively.
Responsibilities
- Develop and execute annual product content plans, aligning with overall marketing strategies.
- Collaborate with cross-functional teams to implement content marketing strategies that guide customer decisions.
- Lead the creation of collateral and content for new product launches with creative agencies.
- Optimize and approve product content for various marketing channels, ensuring global distribution standards are met.
- Monitor and influence product content health metrics, ensuring relevance and effectiveness.
- Drive brand engagement across multimedia platforms, maintaining alignment with brand identity.
- Work with demand generation leads and subject matter experts to ensure cohesive messaging in marketing efforts.
Skills
- Strong writing and communication skills with keen attention to detail.
- Proven project management abilities in a large, matrixed organization.
- Proactive approach with ownership of tasks and outcomes.
- Experience in content marketing and customer journey mapping.
Preferred Skills
- Experience in digital marketing or marketing communications, especially in B2B environments.
- Familiarity with marketing automation tools and techniques.
- Strong organizational and planning skills, with creative and strategic thinking abilities.
We are committed to fostering a diverse, equitable, and inclusive environment where all individuals are welcomed and valued. We encourage candidates from all backgrounds to apply and bring their unique perspectives to our team.
Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $19 - $46 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.
PandoLogic. Category:Media, Keywords:Content Manager, Location:Minneapolis, MN-55405
