Multi Unit Director of Sales Summary
The Director of Sales is responsible for developing, executing, and leading the overall sales strategy for a three-hotel complex. This role oversees all sales efforts across the portfolio, ensuring consistent brand representation, revenue growth, and market penetration while maximizing occupancy, ADR, and total revenue. The Director of Sales will lead and mentor the on-property sales teams, build strong client relationships, and collaborate closely with operations, revenue management, and marketing to drive profitable business.
Multi Unit Director of Sales Key Responsibilities
- Develop and implement comprehensive sales strategies for all three hotels, aligned with ownership and brand goals
- Lead, coach, and manage the sales teams across the portfolio, including hiring, training, and performance management
- Drive group, corporate, transient, and leisure sales across all market segments
- Establish and maintain strong relationships with key accounts, corporate clients, travel managers, meeting planners, and local partners
- Collaborate with Revenue Management to optimize pricing, forecasting, and demand strategies
- Conduct regular sales meetings, pipeline reviews, and performance reporting for each property
- Create and manage annual sales budgets, goals, and action plans for each hotel
- Represent the hotels at trade shows, networking events, and industry functions
- Ensure accurate use of CRM systems and adherence to brand standards and reporting requirements
- Monitor market trends, competitor activity, and economic conditions to adjust strategies proactively
Mulit Unit Director of Sales Qualifications
- Minimum of 5–7 years of hotel sales leadership experience, preferably in a multi-property or complex environment
- Proven track record of driving revenue growth and achieving sales targets
- Strong leadership, coaching, and team development skills
- Exceptional communication, negotiation, and presentation abilities
- Experience working with CRM systems, revenue management tools, and sales analytics
- Ability to travel between properties as needed
