Entity:

Customers & Products

Job Family Group:

Sales Group

Job Description:

Job Summary

As the Fleet Strategic Pricing Team Lead, you will lead the development and execution of pricing strategies that drive revenue growth and profitability. This role combines critical thinking with analytical difficulty and cross-functional collaboration. You will be responsible for project leaders and work closely with departments across the organization to build pricing models, analyze market trends, and deliver actionable insights.

Key Duties and Responsibilities

Pricing Strategy Development

• Build and refine pricing strategies to improve revenue, profitability, and market competitiveness.
• Supervise industry trends, market dynamics, and competitor pricing to advise strategic adjustments.
• Align pricing initiatives with broader business goals through collaboration with cross-functional teams.

Pricing Strategy & Optimization

• Lead in-depth analysis of pricing data and historical performance to find opportunities for revenue and margin improvement.
• Apply sophisticated analytics and modeling techniques to forecast demand, assess price elasticity, and understand customer behavior.
• Conduct competitive benchmarking to ensure market-leading pricing strategies.
• Develop and implement pricing models and decision-support tools that enable data-driven pricing decisions.
• Continuously evaluate and refine pricing structures to enhance profitability and market responsiveness.
• Develop and implement pricing experiments, including A/B testing, to resolve optimal pricing strategies and validate assumptions.

Cross-Functional Collaboration & Communication

• Partner with Sales, Marketing, Finance, Data, and Product teams to ensure pricing strategies align with overall business objectives.
• Provide actionable insights to support product development, promotional campaigns, and sales initiatives.
• Prepare and deliver clear, data-driven pricing reports and performance updates to senior leadership and key partners.
• Optimally communicate findings, recommendations, and strategic implications across departments to drive alignment and informed decision-making.

Capital Expenditure & Financial Support

• Assist in leading the capital expenditure process for vehicles, shop equipment, and technologies, ensuring invoices are processed and supervised accurately.
• Provide data inputs for ROI and total cost of ownership (TCO) analysis to guide Procurement and leadership decisions.
• Maintain accurate vendor records and ensure alignment between Procurement, Finance, and Operations for equipment purchases and leases, consistent with OMS standards.

What We’d Like to See

• High School Diploma or GED required; Associate or Bachelor’s degree preferred, or equivalent experience.
• 5+ years of experience in pricing, revenue management, or analytics, ideally within the trucking or automotive industry.
• Known to work in developing and implementing pricing strategies.
• Strong analytical skills and proficiency with statistical tools and data analysis.
• Experience with pricing software and data visualization platforms.
• Demonstrated leadership and team management capabilities
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams (e.g., Procurement, Safety, Operations, Marketing).
• Self-motivated and adaptable, with a strong sense of ownership and accountability.
• Willingness to travel as needed to support field operations and business initiatives.

With Us, You’ll Enjoy

• Competitive salary and annual bonus opportunity
• Medical, dental, vision, and life insurance
• 401(k) with company match
• Paid vacation and holidays
• Tuition reimbursement
• On-site meal discounts
• Discounts on technology, travel and food
• Company-paid training and advancement opportunities
• Relocation assistance (relocation not required)

Not all benefit plans are available to all team members. For a full list, visit: https://www.ta-petro.com/careers/working-at-ta-travel-centers

Our travel centers serve thousands every day; not one traveler is the same and our team must reflect that. We can "return every traveler to the road better than they came" only by understanding and celebrating individualism. TravelCenters of America is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless race, color, religion, creed, national or ethnic origin, age, marital status, familial status, ancestry, sex, gender, pregnancy, gender identity or expression, sexual orientation, mental or physical disability, handicap, military service or Veteran status, genetic information or membership in any other category protected by applicable federal, state or local law. At TravelCenters of America, we invite everyone to make themselves at home.

Typical Physical Demands

This role involves regular communication and engagement with cross-functional partners, senior leadership, and field teams. The employee is continuously sitting and typing, frequently talking, and using eye-hand coordination. The position may also require climbing or balancing, as well as stooping, kneeling, crouching, or crawling on occasion. The employee is occasionally required to lift and/or move objects. Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Standing, walking, bending, and repetitive use of legs occur occasionally.

Work Environment

The work is primarily performed in an office setting with occasional visits to shop environments. These visits may involve exposure to indoor and outdoor conditions, diesel fumes, mechanical noise, moving parts, and vibration. Contact with grease, oil, cleaning agents, and other substances typical of a commercial vehicle repair facility may occur. Proper safety protocols and personal protective equipment will be provided and are required during site visits.

Disclaimer

This job description may not list all duties for this position. The incumbent in this position may be asked to perform other duties. TA Operating LLC reserves the right to revise the job description at any time. This job description is not a contract for employment, and either the incumbent or TA Operating LLC may terminate employment at any time, for any reason.

Why join us
At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
 

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Business Analysis, customer and competitor understanding, Customer Profitability, Customer promise execution, Customer Service Design, Delivers an effortless customer experience, Digital Fluency, Integrated pricing, Internal alignment, market, Marketing strategy and programmes, Measuring and Verification for Carbon Storage, Monitoring, Negotiating value, Offer and product knowledge, Operational pricing, Pricing Management, Sector, Translating strategy into plans, Using insights dashboards

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.