Digital Content Manager
MVP Health Care
Rochester, NY, United States
Rochester, NY, United States
- Healthcare
- Full-time
- digital content manager
- healthcare digital marketing
- Sitecore CMS
The Digital Content Manager at MVP Health Care is responsible for managing and optimizing digital content to enhance healthcare access and user experience. Key duties include maintaining website content using Sitecore CMS, applying HTML, CSS, and JavaScript, monitoring site performance with analytics tools, and supporting SEO, CRO, and email marketing efforts. The role requires collaboration across teams and a focus on innovation, user engagement, and accessibility within a healthcare environment.
At MVP Health Care, we're on a mission to create a healthier future for everyone - which requires innovative thinking and continuous improvement. To achieve this, we're looking for a Digital Content Manager to join #TeamMVP. If you have a passion for creating engaging digital experiences, optimizing content for performance, and collaborating to improve healthcare access, this is the opportunity for you.
What's in it for you:
Qualifications you'll bring:
Your key responsibilities:
Where you'll be:
Hybrid in Rochester or Schenectady, NY
Pay Transparency
MVP Health Care is committed to providing competitive employee compensation and benefits packages. The base pay range provided for this role reflects our good faith compensation estimate at the time of posting. MVP adheres to pay transparency nondiscrimination principles. Specific employment offers and associated compensation will be extended individually based on several factors, including but not limited to geographic location; relevant experience, education, and training; and the nature of and demand for the role.
We do not request current or historical salary information from candidates.
MVP's Inclusion Statement
At MVP Health Care, we believe creating healthier communities begins with nurturing a healthy workplace. As an organization, we strive to create space for individuals from diverse backgrounds and all walks of life to have a voice and thrive. Our shared curiosity and connectedness make us stronger, and our unique perspectives are catalysts for creativity and collaboration.
MVP is an equal opportunity employer and recruits, employs, trains, compensates, and promotes without discrimination based on race, color, creed, national origin, citizenship, ethnicity, ancestry, sex, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, familial status, physical or mental disability, handicapping condition, medical condition, pregnancy status, predisposing genetic characteristics or information, domestic violence victim status, political affiliation, military or veteran status, Vietnam-era or special disabled Veteran or other legally protected classifications.
To support a safe, drug-free workplace, pre-employment criminal background checks and drug testing are part of our hiring process. If you require accommodations during the application process due to a disability, please contact our Talent team at hr@mvphealthcare.com .
What's in it for you:
- Growth opportunities to uplevel your career
- A people-centric culture embracing and celebrating diverse perspectives, backgrounds, and experiences within our team
- Competitive compensation and comprehensive benefits focused on well-being
- An opportunity to shape the future of health care by joining a team recognized as a Best Place to Work For in the NY Capital District, one of the Best Companies to Work For in New York, and an Inclusive Workplace.
Qualifications you'll bring:
- A Bachelor's degree in a relevant field or equivalent combination of education and experience.
- At least 3+ years of enterprise-level content management experience.
- Advanced proficiency in HTML, CSS, JavaScript, and experience with CMS platforms like Sitecore.
- Familiarity with SEO, CRO, UX/UI principles, and digital analytics tools (GA4, Tag Manager, SEMrush).
- Experience with email marketing and automation using Microsoft Dynamics.
- Curiosity to foster innovation and pave the way for growth.
- Humility to play as a team.
- Commitment to being the difference for our customers in every interaction.
Your key responsibilities:
- Manage stakeholder requests through ticketing systems like Microsoft Lists, Azure DevOps, and Jira.
- Update and maintain website content using Sitecore CMS, ensuring accuracy and brand alignment.
- Collaborate with internal SMEs to publish and optimize web content.
- Monitor and improve site performance using GA4, Tag Manager, Pagespeed Insights, and SEMrush.
- Support A/B testing initiatives and conversion rate optimization strategies.
- Build email and outbound campaigns using Microsoft Dynamics.
- Identify and resolve front-end issues including broken links and accessibility concerns.
- Apply HTML, CSS, and JavaScript to enhance usability and user experience.
- Collaborate cross-functionally with Development, IT, and other teams for timely updates.
- Maintain documentation of web processes and technical fixes.
- Contribute to our humble pursuit of excellence by performing various .responsibilities that may arise, reflecting our collective goal of enhancing healthcare delivery and being the difference for the customer.
Where you'll be:
Hybrid in Rochester or Schenectady, NY
Pay Transparency
MVP Health Care is committed to providing competitive employee compensation and benefits packages. The base pay range provided for this role reflects our good faith compensation estimate at the time of posting. MVP adheres to pay transparency nondiscrimination principles. Specific employment offers and associated compensation will be extended individually based on several factors, including but not limited to geographic location; relevant experience, education, and training; and the nature of and demand for the role.
We do not request current or historical salary information from candidates.
MVP's Inclusion Statement
At MVP Health Care, we believe creating healthier communities begins with nurturing a healthy workplace. As an organization, we strive to create space for individuals from diverse backgrounds and all walks of life to have a voice and thrive. Our shared curiosity and connectedness make us stronger, and our unique perspectives are catalysts for creativity and collaboration.
MVP is an equal opportunity employer and recruits, employs, trains, compensates, and promotes without discrimination based on race, color, creed, national origin, citizenship, ethnicity, ancestry, sex, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, familial status, physical or mental disability, handicapping condition, medical condition, pregnancy status, predisposing genetic characteristics or information, domestic violence victim status, political affiliation, military or veteran status, Vietnam-era or special disabled Veteran or other legally protected classifications.
To support a safe, drug-free workplace, pre-employment criminal background checks and drug testing are part of our hiring process. If you require accommodations during the application process due to a disability, please contact our Talent team at hr@mvphealthcare.com .
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