Sales and Marketing Director for Assisted Living Community
Stoneheaven
Eagan, MN, United States
Eagan, MN, United States
- Healthcare
- Full-time
- sales director assisted living
- marketing director senior living
- assisted living sales manager
The Sales and Marketing Director for Stonehaven Senior Living Assisted Living Community is responsible for driving occupancy by managing the sales cycle and coordinating marketing efforts to enhance the community's brand. This role involves managing a CRM system, developing referral relationships, executing marketing plans, budgeting, and supervising department staff. The position requires strong communication skills, experience in sales and marketing, and the ability to work compassionately with elderly residents and their families.
Stonehaven Senior Living Assisted Living Community located in Eagan, MN is seeking a Sales & Marketing Director to join their administrative team!
The Sales & Marketing Director plays an integral role in the success of our team, our community and creating a place our residents are proud to call home. The primary purpose of this position is to increase/maintain occupied units and census through the sales process, and secondarily to coordinate marketing activities to further the Community brand.
Wage: $60K-$66K, based on experience
Full-time, day shift
PLATINUM SERVICE:
It is our commitment to help each resident lead a purposeful life and we strive to deliver an exceptional experience through Platinum Service®.
WHY WORK FOR US:
• Comprehensive Health Plan Options
• Medical and Prescription Coverage
• Dental and Vision Coverage
• FSA & HSA Account Options
• Access to Health Care & Mental Health E-Visits
• $10k Life Insurance Coverage*
• Supplemental Insurance Options
• Pet Insurance
• 401(k) Retirement Savings Plan with Generous Company Matching Benefits
• Paycheck Advances with Rain Instant Pay
• Employee Support Program (EAP)
• Tuition Discounts & Reimbursement with Rasmussen College
• Team Member Referral Bonus
• Shift Differentials
• LifeMart Employee Discounts
• Generous Paid Time Off & Discounted Travel Accommodations
• Childcare Discounts
• Rent Discounts
*Benefits available to eligible employees with enrollment in a medical insurance plan. Eligibility may vary by position, average hours worked, length of service, and/or location.
Essential Job Functions
This position has direct reports and supervisory requirements.
WHO WE ARE:
INSERT FACILITY INFORMATION
SUMMARY OF ROLE:
The Sales & Marketing Director plays an integral role in the success of our team, our community and creating a place our residents are proud to call home. The primary purpose of this position is to increase/maintain occupied units and census through the sales process, and secondarily to coordinate marketing activities to further the Community brand.
PLATINUM SERVICE:
It is our commitment to help each resident lead a purposeful life and we strive to deliver an exceptional experience through Platinum Service®.
SHIFT: NEED SHIFT INFO
WAGE: NEED WAGE INFO
WHY WORK FOR US:
• Comprehensive Health Plan Options
• Medical and Prescription Coverage
• Dental and Vision Coverage
• FSA & HSA Account Options
• Access to Health Care & Mental Health E-Visits
• $10k Life Insurance Coverage*
• Supplemental Insurance Options
• Pet Insurance
• 401(k) Retirement Savings Plan with Generous Company Matching Benefits
• Paycheck Advances with Rain Instant Pay
• Employee Support Program (EAP)
• Tuition Discounts & Reimbursement with Rasmussen College
• Team Member Referral Bonus
• Shift Differentials
• LifeMart Employee Discounts
• OnShift Engage Bonus and Incentives
• Generous Paid Time Off & Discounted Travel Accommodations
• Childcare Discounts
• Rent Discounts
*Benefits available to eligible employees with enrollment in a medical insurance plan. Eligibility may vary by position, average hours worked, length of service, and/or location.
The Sales & Marketing Director plays an integral role in the success of our team, our community and creating a place our residents are proud to call home. The primary purpose of this position is to increase/maintain occupied units and census through the sales process, and secondarily to coordinate marketing activities to further the Community brand.
Wage: $60K-$66K, based on experience
Full-time, day shift
PLATINUM SERVICE:
It is our commitment to help each resident lead a purposeful life and we strive to deliver an exceptional experience through Platinum Service®.
WHY WORK FOR US:
• Comprehensive Health Plan Options
• Medical and Prescription Coverage
• Dental and Vision Coverage
• FSA & HSA Account Options
• Access to Health Care & Mental Health E-Visits
• $10k Life Insurance Coverage*
• Supplemental Insurance Options
• Pet Insurance
• 401(k) Retirement Savings Plan with Generous Company Matching Benefits
• Paycheck Advances with Rain Instant Pay
• Employee Support Program (EAP)
• Tuition Discounts & Reimbursement with Rasmussen College
• Team Member Referral Bonus
• Shift Differentials
• LifeMart Employee Discounts
• Generous Paid Time Off & Discounted Travel Accommodations
• Childcare Discounts
• Rent Discounts
*Benefits available to eligible employees with enrollment in a medical insurance plan. Eligibility may vary by position, average hours worked, length of service, and/or location.
Essential Job Functions
- Engage in selling the community by managing inquiries and prospects through the sales cycle to deposit and move-in.
- Develop and maintain a Customer Relationship Management database of all prospects and community contacts to track all sales activities.
- Maintain weekly productivity goals to achieve the number of leads and deposits.
- Work with other staff to identify new and potential referral sources and develop productive relationships.
- Manage a quarterly marketing plan by executing the tactical activities (as identified in the plan) to reach census goals.
- Participates in the planning and implementation of marketing events designed to cultivate new prospects, professional referrals and to promote the community.
- Represents the facility at professional events on- and off-site to educate and inform the participants on the facility's capabilities and product offerings.
- Track department's expenses to budget monthly and annually and submit expenditures to Executive Director for review, recommendations, and approval.
- Manage marketing inventory of collateral and branded promotion items and stay within the projected budget at all times.
- Determine staffing requirement necessary to meet the department's needs.
- Recruits, interviews, hires, and trains staff in the department.
- Oversees the daily workflow of the department.
- Performs other job-related duties as assigned.
- Be able to make independent decisions and follow instructions.
- Deal tactfully with personnel, prospects, residents, family members, visitors, government agencies/personnel, and the general public.
- Capable of working with ill, disabled, elderly, and emotionally upset people within the facility.
- Communicate effectively in a manner that is sufficient for effective communication with supervisors, team members, prospects, residents, and families.
- Knowledge of Microsoft Office Suite.
- Must meet all applicable state and federal requirements for this position.
- Bachelor's degree and/or 3 years of experience in Sales & Marketing preferred.
- Proficiency with sales and marketing tools preferred.
This position has direct reports and supervisory requirements.
WHO WE ARE:
INSERT FACILITY INFORMATION
SUMMARY OF ROLE:
The Sales & Marketing Director plays an integral role in the success of our team, our community and creating a place our residents are proud to call home. The primary purpose of this position is to increase/maintain occupied units and census through the sales process, and secondarily to coordinate marketing activities to further the Community brand.
PLATINUM SERVICE:
It is our commitment to help each resident lead a purposeful life and we strive to deliver an exceptional experience through Platinum Service®.
SHIFT: NEED SHIFT INFO
WAGE: NEED WAGE INFO
WHY WORK FOR US:
• Comprehensive Health Plan Options
• Medical and Prescription Coverage
• Dental and Vision Coverage
• FSA & HSA Account Options
• Access to Health Care & Mental Health E-Visits
• $10k Life Insurance Coverage*
• Supplemental Insurance Options
• Pet Insurance
• 401(k) Retirement Savings Plan with Generous Company Matching Benefits
• Paycheck Advances with Rain Instant Pay
• Employee Support Program (EAP)
• Tuition Discounts & Reimbursement with Rasmussen College
• Team Member Referral Bonus
• Shift Differentials
• LifeMart Employee Discounts
• OnShift Engage Bonus and Incentives
• Generous Paid Time Off & Discounted Travel Accommodations
• Childcare Discounts
• Rent Discounts
*Benefits available to eligible employees with enrollment in a medical insurance plan. Eligibility may vary by position, average hours worked, length of service, and/or location.
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