Location: TelecommuteJob Type: ContractCompensation Range: $65 - 73 per hourJoin a premier marketing organization dedicated to transforming shoppers into loyal members. As part of the Lifecycle Marketing Team, you will focus on the pivotal stages of the member journey-moving users from trial to active utilization and long-term retention.Reporting to the Senior Manager, this contract role is centered on the successful rollout of new member benefits and exclusive events. We are looking for a data-centric, innovative marketer with extensive CRM expertise who can balance high-level strategic planning with meticulous daily execution. Responsibilities:Launch Strategy & Execution: Spearhead marketing plans for new benefit rollouts, member-only activations, and product upgrades. Utilize advanced planning tools to manage timelines and align cross-functional stakeholders.Cross-Functional Collaboration: Partner with the Benefits & Events lead and enterprise-wide teams to define channel strategies and maximize the visibility of member initiatives.Data-Driven Optimization: Work alongside Analytics to evaluate campaign performance. Use dashboards and predictive modeling to extract insights, forecast trends, and refine future launch strategies.Creative Excellence: Author high-impact creative briefs that inspire internal partners to produce premium assets for email, push, in-app, and on-site placements.Campaign Management: Maintain the master marketing calendar for benefits and events. Conduct post-launch recaps to iterate on messaging, creative assets, and audience segmentation.Lifecycle Automation: Identify and implement triggered CRM opportunities. Collaborate with Product and Engineering to build automated, personalized programs using AI and predictive targeting. Qualifications:Experience: 5+ years in performance marketing, specifically within CRM, loyalty, or subscription-based environments.Channel Mastery: Proven track record of managing and optimizing owned channels, including email, push notifications, in-app messaging, and site marketing.Technical Savvy: Highly analytical with the ability to leverage AI-enhanced tools to accelerate workflows and sharpen decision-making.Communication: Exceptional verbal and written skills, with the ability to present clear strategies to both peers and senior leadership.Soft Skills: A customer-obsessed mindset, a collaborative spirit, and the agility to thrive in a fast-paced, "start-up style" environment within a large enterprise.Education: Bachelor's degree required; MBA preferred.JOBID: 122025-120164#LI-CELLA#LI-SS1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Manager, Location:Hoboken, NJ-07030