Director, Head of Brand Design
UNITED STATES, NY, NEW YORK
- $200,000 p/year
- Marketing
- Full-time
- brand design
- art director
- marketing campaigns
The Director, Head of Brand Design at BNY leads the development and execution of comprehensive design strategies to enhance brand experience across multiple platforms. This role involves managing a creative team, implementing scalable design systems, and integrating AI into the design workflow. The position requires over 10 years of experience in brand design with strong leadership, conceptual thinking, and storytelling skills within a global financial services context.
Director, Head of Brand Design
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Director, Head of Brand Design to join our Marketing & Communications team to help in our mission of creating world class marketing campaigns and brand experiences. This role is located in New York City.
In this role, you’ll make an impact in the following ways:
- Evolve the design vision and principles for BNY and govern its application internally and externally, shaping and executing comprehensive design strategies for campaigns, events, digital experiences, environmental spaces, thought leadership and brand activations that align with business objectives and elevate our brand
- Elevate design craft, attention to detail and communication intent across all aspects of design, across conceptual thinking, motion design, color theory, and most importantly, typography.
- Own flagship projects end-to-end while guiding the broader team, demonstrating you're as comfortable rolling up your sleeves to design as you are setting strategic direction.
- Mentor and manage a team of talented designers, fostering a collaborative environment that encourages creative growth, innovation, and a high standard of excellence.
- Develop and implement scalable design systems that maintain brand integrity while allowing for flexibility across a variety of platforms and channels.
- Translate complex financial concepts and data into clear, persuasive, and visually stunning narratives for both internal and external audiences.
- Champion the integration of AI into the design workflow, from exploring new ideation techniques to streamlining production processes and pushing creative boundaries.
To be successful in this role, we’re seeking the following:
- 10+ years or more years of agency or brand side experience working with or at global brands and a Bachelor's, Master's or equivalent.
- 5+ years of experience leading a team of multidisciplinary creative is a must with proven ability to manage teams, the work, and influence outcomes in highly matrixed organizations with multiple stakeholders.
- Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.
- Proven experience in conceptual thinking, with the ability to generate and execute original ideas that are both strategically sound and creatively inspiring.
- Exceptional storytelling and presentation skills, with the ability to captivate and persuade audiences through compelling visual and verbal narratives.
At BNY, our culture speaks for itself, check out the latest BNY news at:
Here’s a few of our recent awards:
- America’s Most Innovative Companies, Fortune, 2025
- World’s Most Admired Companies, Fortune 2025
- “Most Just Companies”, Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $200,000 and $250,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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