ESSENTIAL DUTIES AND RESPONSIBILITIES (Each item should account for 10% or more)

Leadership: Virtual leadership of sales staff in a given Market including all sales staff across the Market. Utilize sales leadership (including RSMs and Directors of Sales) to push initiatives and strategies into the field.

Sales Administration:  Coordinate sales distribution across facilities within the Market by establishing and assigning sales territories, quotas and goals.  Guide sales managers in the development of, and approve goals and performance budgets.  Identify opportunities to increase sales and margins in existing accounts. Direct and guide sales management toward areas of increased profitability. Troubleshoot for loss of sales by region, district and specific customer.  Conduct general sales meetings.  Track results in all areas of sales, costs and margins.  Develop sales contests and promotions to create new business.

Staffing:  Recruit, hire and supervise Regional and/or District sales management professionals. Ensure that the sales organization across Area hub and market distribution centers is appropriately staffed and managed to minimize turnover.  Develop and coordinate performance review process for all sales employees. Coach direct reports to improve their performance and business effectiveness. Ensure development of strong pipeline of sales staff to fill DSM, RSM, and Sales VP roles.

Strategy:  Develop annual sales plan and programs.  Manage annual sales plan in support of organizational strategy and objectives.  Participate in long-range planning, introduce new programs/strategies and advise on regulatory actions.

Policy:  Direct implementation and execution of policies and practices. Responsible for ensuring compliance of all government related regulations and programs, company policies, and industry and field standards.

Marketing:  Assist marketing with coordination of trade shows to promote product lines.  Deliver sales presentations to key clients in coordination with sales representatives.  Coordinate liaison between sales department and other sales support units.  Represent the Company in community and industry settings for the purpose of promoting good corporate relations.  Coordinate seasonal product marketing. Drive to and deliver sales presentations to key clients in coordination with sales representatives. Drive to and represent the Company in community and industry settings for the purpose of promoting good corporate relations.

Merchandising:  Collaborate with Merchandising team on sales growth initiatives. Assist in selection of new products to offer in conjunction with Area VP of Merchandising/Purchasing.  Evaluate and compare stocked items with competition.

Expense Control:  Manage accounts receivable to a current basis; direct the collection of past-due accounts and retrieval of bad debt.  Consult with Department Heads to ensure budget maintenance.  Analyze and control expenditures of the Area to conform to budgetary requirements.  Establish policies and procedures to reduce department's operating costs.

Education/Training:  Bachelor's degree in Business Administration, Sales and Marketing or related field or equivalent experience required.  Advanced degree preferred.  

Related Experience:  A minimum of 8 years in sales or sales management, with at least five years in supervisory role. Ideal candidate has experience that includes collaboration in a functional matrixed environment and virtual leadership across multiple sites. Overnight travel may be required to participate in trainings, meetings, or other company events.

Knowledge/Skills/Abilities:  Excellent interpersonal and communication skills including presentation ability.  Strong customer orientation.  High energy, creativity, leadership and motivational skills.  Extensive knowledge of the foodservice industry and profit & loss management, planning and analysis.  Should be familiar with Microsoft Office products (e.g., Word, Excel, PowerPoint). Must have a valid U.S. Driver’s License issued by the state of legal residence.