Associate Brand Manager - Pediatric Nutrition Consumer Content
Columbus, OH, United States
- Marketing
- Full-time
- associate brand manager
- pediatric nutrition
- social media marketing
The Associate Brand Manager for Pediatric Nutrition Consumer Content at Abbott is responsible for developing and executing social media strategies to promote leading nutrition brands targeted at children. The role involves content creation, campaign management, budget allocation, data analysis, and collaboration with cross-functional teams to drive brand growth. This position requires expertise in digital marketing, social media trends, and performance metrics to optimize marketing efforts in a healthcare context.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Associate Brand Manager – Pediatric Nutrition Consumer Content
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This Associate Brand Manager position works out of our Columbus, Oh location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
If you have a passion for social media and unlocking growth for category-leading brands, the role of Associate Brand Manager, Pediatric Nutrition Consumer Content, is for you. This position is part of the Pediatric Marketing team, focusing on social media and content. You will develop and implement innovative social media strategies, lead content creation and management, and work closely with brand, cross-functional, and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management, you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy, monitor and analyze performance metrics in real-time across multiple channels, and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends, fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team, helping to propose new, innovative approaches that push us to think differently.
What You'll Work On
Develop and implement social content strategies for leading brands
Planning, launching, and managing social media campaigns, ensuring the brand maintains a consistent online presence.
Integrate social/content into media planning and IAT operations, providing optimization recommendations
Optimize social programs through measurement and analysis to support brand objectives, adjusting as needed
Develop and adjust messaging and content pillars
Track and analyze data to develop insights-driven recommendations that improve content performance
Lead reporting and updates for leadership team
Develop framework for additional brand expansion
Recommend and conduct A/B testing with social messaging, imagery, audience groups and social listening tools
Create and maintain a reporting system to deliver insights on content performance to key stakeholders
Interface with various teams including marketing, public relations, regulatory, nutrition science, and insights/analytics
Understand social media targets to effectively engage strategic audiences
Demonstrate a strong interest in and understanding of social and digital metrics and trends
Ensure content aligns with the brand's voice and style
Conducting research on competitors and audience preferences.
Identifying opportunities to increase brand exposure and engagement
Collaborating with other teams, such as marketing and sales, to integrate social media efforts into the overall business strategy.
Identifying and forming partnerships with influencers and other brands to expand reach and credibility
Required Qualifications
Bachelor’s degree in marketing, communications, advertising, and related fields
2+ years of experience in digital marketing
In-depth knowledge of social media and digital marketing
Passion for emerging social platforms and digital trends
Excellent verbal and written communications skills and copywriting experience
Experience working with agency, insights, and analytics partners
Knowledge and hands-on experience with both organic and paid social media content on key platforms
Strong time management, organizational skills and attention to detail
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is $75,300.00 – $150,700.00. In specific locations, the pay range may vary from the range posted.
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