Adobe Workfront Lead, Vice President

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Adobe Workfront Product Owner to join our Marketing Technology team. This role is located in New York City or Pittsburgh PA.

In this role, you’ll make an impact in the following ways: 

• Serve as the product owner and subject matter expert for Adobe Workfront for our Marketing organization, delivering best practice guidance to maximize platform value.
• Collaborate closely with key stakeholders to create our strategy and define, prioritize, and drive execution of a unified Workfront strategic roadmap.
• Partner with stakeholders to analyze current workflows, translate needs into scalable Workfront solutions, and recommend optimal approaches to meet objectives and reporting requirements.
• Identify and implement automation and system integration opportunities to enhance efficiency and streamline marketing workflows.
• Serve as the Workfront system administrator, responsible for platform configuration and maintenance, including custom forms, fields, templates, portfolios, programs, dashboards, reports, and user roles.
• Oversee system performance, manage updates, and coordinate integrations with Workfront Fusion, Adobe ecosystem tools, and other marketing technology platforms.
• Establish and enforce governance and data integrity standards, including taxonomy, naming conventions, user permissions, and comprehensive documentation.
• Manage vendor relationships, including contract renewals, license administration, and coordination of support services to ensure optimal platform performance.
• Provide training, education, and ongoing support to marketing end users to drive adoption and effective utilization of Workfront.

To be successful in this role, we’re seeking the following: 

• 5+ years of experience managing Adobe Workfront as a system admin or product owner
• Experience with workflow design, automation, reporting, and process optimization
• Familiarity with Workfront Fusion or other system integration tools is a plus
• Solid project management skills with the ability to lead cross-functional initiatives
• Strong communication skills and ability to engage with technical and non-technical audiences
• Adobe Workfront certification is a plus

 

At BNY, our culture speaks for itself, check out the latest BNY news at:

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 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $130,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance and market factors.