Fit360 Site Director
Onelife Fitness
Virginia Beach, VA, United States
Virginia Beach, VA, United States
- Leisure & Sports
- Full-time
- fitness management
- group training
- health coaching
The Fit360 Site Director leads and manages fitness programming, coaches, and member engagement to exceed participation goals. They design safe and effective sessions, mentor staff, and drive conversions while ensuring high service and safety standards. The role requires strong leadership, communication, sales skills, and familiarity with fitness industry technology and certifications.
We’re looking for a Fit360 Site Director who lives for member wins, loves coaching coaches, and knows how to turn great programming into thriving results.
What you'll do
- Own weekly Fit360 programming—design sessions that are safe, effective, and fun
- Grow participation and exceed monthly Fit360 goals through smart outreach and member relationships
- Lead, mentor, and motivate a team of Fit360 Coaches (recruit, hire, train)
- Be the go-to for Fit360: visit classes weekly, gather feedback, and spot trends
- Champion conversions: drive trial participation (target ~70%) and ongoing participation (target ~40%)
- Track the numbers—participation rates, leads, and follow-ups at 1, 30, and 90 days
- Partner across the club to set goals and crush them
- Use our tech for programming, schedules, and billing; record hours accurately
- Uphold club standards for safety, service, and emergency procedures
Work a mix of early mornings, evenings, and weekends as needed
Position Requirements
- Excellent communication and listening skills with a friendly, upbeat vibe
- Natural motivator who builds relationships fast and sells the value of Fit360 with confidence
- Organized, punctual, detail-oriented, and cool under pressure
- Proven small-group training business & sales know-how
- Comfort with basic cash procedures and club tech tools
- Personal training experience a plus
- Nationally recognized PT certification and current CPR/AED




